Tag Archives: social media

Day 96: Social Media Research 2

Today I kept researched social media. It’s been an interesting read so far. I don’t know if you’ve heard of Jem and the Holograms but it was an animated show from the eighties that recently got turned into a feature film that bombed badly. They had attempted to use social media in an attempt to drum up fan support for the film-even though the film was nothing like the source material. They pretended to set up casting sessions for the fans to try to audition for the role of Jem-even though they had no real intentions of using them to cast. They then had fans submit videos of why Jem mattered to them which they then used in the movie-even though their version of Jem was drastically different than the one fans fell in love with. The fans didn’t bother seeing themselves pop up in the movie as it was pulled out of theaters after just two weeks.

In other words, it’s a warning sign which is part of the reason why I’ve been committed to being as transparent as possible. At the same time, social media can also be used properly to build up a fanbase. It helped make Cloverfield a giant hit and it’s through social media that a crowdfunding project can succeed. Which is why this research is so vital to this project: social media can be a tool but it has to be wielded properly.

(If you want to help bring Eternal Camping to life, contact me! Be sure to like our Facebook page here and follow Eternal Camping on twitter here.)

Day 95: Social Media Research

I’ve shifted my focus to increasing the social media presence of Eternal Camping in an effort to build a fanbase before the Indiegogo campaign. Only how to do that? I’m not a marketing guy and while I have a twitter account and a Facebook account, I’ve only used social media for personal reasons. Using social media in an effort to build up a product is something that I have never actually done. Oh, sure, I run this blog which I promote using Facebook and Twitter but that’s about it. While I know some people have read at least a blog entry or two, the stats for the blog are actually very low. It’s clear that if I am to build a social media community then I need to do more.

The question becomes how to do that? So I’m going to spend this week doing research. I’m going to look up advice and guides through Google. I’m also going to look at examples of products that have tried to use social media in the past. I’m not looking to go viral here: just to have a group of people who are excited to potentially see this movie come alive. So that’s what I started doing today.

(If you want to help bring Eternal Camping to life, contact me! Be sure to like our Facebook page here and follow Eternal Camping on twitter here.)