Today I kept working on the marketing. I have to say so far that this has been one of the most successful weekly ad campaign and I think we’ll reach 1,500 likes by Friday. Hopefully this momentum will carry over into next week when it matters and lead to Eternal Camping getting funding by the Indiegogo campaign.
Speaking about the Indiegogo campaign, I’m happy to say that for the first time since I set up the campaign page, I’ve added the video to it. I also did some other minor edits, proofread the page, and continued to make some last-minute adjustments. I’ll continue to do that tomorrow but the only thing now stopping me from launching the project is that it’s not February 27th!
Today I kept working on the marketing for Eternal Camping by analyzing the current ad push for likes to see if I need to make any adjustments or not. It seems to be working rather well. The cost per page like is $.60 which is about in line with the other advertising pushes I’ve made.
I also made some last minute adjustments to the video. I was pretty much planning on just updating the credits to make sure they were up-to date and to swap out the Twitter/Facebook/Indiegogo images to better reflect the latest version of those sites. I believe the credits are right now and the latest images are now in the video. I’ve exported it for the final time. I believe I got all the names right as well so there should be no need for me to ever open the iMovie file again!
I did make a couple adjustments I didn’t expect to have to make. For some reason, some of the files in the video went “missing” so I had to replace those. But I also decided to change the way the credits started by overlaying it on the final image. I feel like this works better in keeping the momentum by naturally building into them. I also added a last fade to black at the end.
Today I kept analyzing the marketing of this week and I’ve continued to work on next week’s materials based on that. I’m pretty confident that next week’s marketing push will also be successful in driving likes to the Facebook page. Next week is an important one for the project: it’s the final week before we launch the Indiegogo campaign I’ve seen over a hundred days working on. I’m hoping that the launch on February 27th will be very successful but I won’t lie and pretend I’m also not nervous about it.
I would expect a few tweets/posts next weekend as we’ll begin a countdown on Monday to the Indiegogo launch day. I’m also going to work next week on finalizing just about everything. While the Indiegogo video is all but done, I still need to update just a few things. I also need to bring the Indiegogo page up to date and do a last minute check of it. That way on Monday, all I have to do is launch the project.
Next week’s schedule:
Monday: Marketing! Launch a new ad campaign.
Tuesday: Marketing analysis + Finish up the video
Wednesday: Marketing + Indiegogo page update
Thursday: Marketing analysis + Indiegogo page update
Friday: Marketing + Indiegogo strategy
Today I kept working on marketing the Eternal Camping campaign. It was mostly work on analysis and preparing potential material for next week’s final marketing push. I’m going to be busy next week with marketing, making sure the Indiegogo page is up to snuff, and doing some last minute updates to the Indiegogo video and exporting it so I wanted to get a head start on the marketing material today.
I also kept working on analyzing the marketing material. As you can see from the image above, since January 20th we’ve gotten almost 1,000 likes alone in that period. We’ve seen a significant increase in our reach and post engagement as well as our page views. Our page actions are low but I’m hoping that will increase once we launch the Indiegogo project and there’s more room for what Facebook defines as action.
In the end, things are working out well!
Today I kept working on marketing. I scheduled the final character info on social media: Antonio. I tend to find that doing these big posts that reveal something about the project tend to better than the smaller posts I was doing earlier. Spacing them out among the days seems to also be a better idea as is attaching the photo directly to the post. I’m already brainstorming ideas for next week’s “big” post before the Indiegogo launch on February 27th. There are now less than two weeks before the campaign begins and we seek to raise $50,000.
I continue to look at how the current ad is performing. The current cost per page like is around the average of the other ads and the reach has been fine. That means it’s performing on par with the other ads. I’ve also began thinking based on the ads I’ve done for next week’s ad. After all, I’ll have one more week to really get as many people to follow the project as possible before we start seeking money. I’ll keep brainstorming tomorrow on the final stage of the marketing campaign.
It’s interesting to see how an ad plays over time. Yesterday when the current ad began, it had a high cost of over $1 per like. Now it’s way below that. As time goes on, the ads seem to perform better. I am of course keeping my eye on how well the ad is performing but it seems to be doing fine so far.
The last ad I did got had every 40 person who saw it like the page. The current ad is averaging that every 43 person who saw it liked the page. They are thus performing about the same but this one is still very early. We began the marketing campaign with about 270 likes. We’ve reached 1,000 likes and we’re on tracking to have reached 1,270 likes by the time we launch the Indiegogo campaign.
In other work, I prepared the marketing material for the final character info I plan to release on Indiegogo. Next week I’m thinking of complimenting the ad with a basic synopsis of the plot.
Today I kept working on the marketing campaign. First I have some good news: over the weekend, we officially reached over 1,000 likes! That’s fantastic news and considering our very low marketing budget, shows that there’s some demand for this film! Almost all of our ads so far have had a very low cost per page like: each less than $1 and some being as low as one penny per like.
The ad campaign for last week ended and I created a new one: this time it’s based around the character art that hopefully entices people to check out more about the project and like the page. I considered a version which had the logo at the bottom of the image but I couldn’t crop it right using Facebook’s tool so I decided to just use the base image. I think it still works well and catches the viewer’s attention.
Tomorrow I’ll work at seeing how the ad is performing, see if I need to make any adjustments, and continue to asses the marketing campaign and it’s plan.