Day 397: Indiegogo

Today we kept working on spreading the word! We’ve also started communicating with some people who had promised to donate over the weekend. At least one of them has delivered so far and we do expect the rest to follow suit: we’re now up to $830. We’ve also been taking a look at what has worked into bringing backers in: one of the most popular sources is a forum I actually run, some family, and a few friends. So far we’ve had no real conversion from the people who liked us on Facebook .

We’re not entirely sure why we haven’t been able to get any of the 1,500 people who liked us to donate to the page. We’ve gotten no feedback from them either. They could be waiting to see if the campaign was going to have some real momentum before dedicating their resources. If at least some of them had been donating, we’d be a lot closer to the goal and probably have enough money by now to at least fund a bare-bones version of the movie.

Now we still have a week left. If you are skeptical about donating, we really would like your feedback. Not just to see if we could convince you to donate but also to see where we could improve the project to gain some momentum this last week.

We’ll keep trying to hit our goal and trying to see if we can at least raise $5,000 over this week! If not, we’ll of course refund our backers.

We won’t be posting an update tomorrow, but we’ll be doing the same as the last few days: keep posting updates, keep trying to get people to donate, keep trying to get funded.

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Day 396: Indiegogo

Today we kept working on the Indiegogo campaign. We’ve been sending out some more tweets and Facebook posts. We also worked on some potential press releases-we’ll see if those have any result. In general, we’re hoping to use the press to increase our exposure but we’ll see if that works.

If we’re being brutally honest, at $800 after one week, we likely won’t meet the $50,000 goal. We’d need to raise $49,200 in a single week. We are discussing the possibility of extending the deadline but right now that likely will only happen if we start to see some real momentum in the campaign.

The good news is that once again, this is a flexible goal situation. If we raise enough money that we can make some painful budgeting decisions AND still make the movie, we can do that and make Eternal Camping a reality. If you are thinking about donating, helping us get to that stage is still a way to help us. We can still make this movie true, we just need the help of people who think this would make a great film!

Day 395: Indiegogo

We continued to work on spreading the word about the Indiegogo campaign. As of the writing of this entry, we didn’t seem to get any new backers but we did get more promises of donations tomorrow or over the weekend. Generally campaigns to see a slow-down between the first couple days and this mid-period before picking up at the end but we’re hoping that with the weekend, we can create some real momentum. We still have about a week left and on Monday, we’ll decide if it’s worth extending the deadline beyond that but we’re still committed to getting funded.

In case you are wondering, we’ve been focusing our attention on a movie forum that I run and Facebook as well as twitter. We’ve also been reaching out to our friends and family that aren’t on social media and some of them have backed the project! We also started to analyze some data we’ve been getting to try to find areas we can improve our messaging. We’ll keep working at spreading the word throughout the day, trying to find backers, and over the weekend as well.

Day 394: Indiegogo

Today we managed to get to $800-just $200 shy of hitting the $1,000 milestone! We hope to be able to reach that either later today or tomorrow. Progress has been slow and we do need to pick up some real momentum if we want to reach significant enough funds to make it worthwhile. We’re at work at doing that: we’re sending out multiple status updates throughout the day, trying to get friends to donate, and even consulting with some crowdfunding experts to see what we can do to increase our yield.

There really isn’t much else to say except that we are considering the possibility of extending the deadline especially if we start to see some real progress with funding. We’re hoping that since we’re putting in the work and as we approach the weekend, we can increase the speed of donations we’re getting and start getting some real momentum. As paychecks come in, people who have been waiting to donate will get a chance to do so. So just because progress has been slow doesn’t mean we’re giving up or that there’s no way we’ll get significant funding to do to the movie!

Remember if you’ve donated to tell your family and friends about the project! We’re also always available to answer any questions about the project. Thanks for all the support so far, it really means a lot! We believe that with your help, we can do this!

Day 393: Indiegogo

Today we kept working on spreading the word about the Indiegogo campaign. We’ve increased donations to $700 and overall we did better on our second day so far than we did in the first day.

We’re going to keep spreading the word throughout the day but just to clarify where we’re going if we don’t meet our funding goal:

[*] If we get a decent amount of money (at least $5,000) from the Indiegogo campaign we can combine it with our independent raised money to have a basic bare bones budget to shoot the movie. It will mean having to make some painful budgeting decisions but it can be done.

[*] If we don’t raise around at least $5,000, we’ll be refunding the donors and won’t collect the money. We’ll still make the movie but expect a larger delay in the production of the film. It’s also possible we’ll explore another crowdfunding run-maybe on another platform.

The movie will happen regardless of we meet our goal but it will impact the quality and time if we don’t get any level of funding from our Indiegogo run. If you’ve donated, please continue sharing! If you haven’t donated but are thinking about, please free to contact us to see if we can convince you! We do need this money to create a good movie in a timely fashion!

Day 392: Indiegogo

Today I launched the Indiegogo campaign! It’s been a long time coming, I’ve been working on it for a long time, and it was finally time to do so! I launched the project early in the morning (in California time) and have been working hard at spreading the word. I’m hoping that as people get home and see the messages I sent and Facebook posts that it will lead to contributions, create more momentum, and get us funded!

I’ve also started contacting some of Indiegogo’s partners who have helped campaigns get funding. While $305 is a start, I feel like having some agencies help with the marketing will improve the crowdfunding effort. I probably should have done this before launching the campaign but hindsight is 20/20.

I’m going to keep working throughout the rest of the day to keep spreading the word! Together, we can fund Eternal Camping!

Day 391: Marketing + Strategy

And folks we’re at the end of this stage of the project: the final marketing push before the Indiegogo campaign is coming to a close. There are still a couple of tweets that will be sent out, over the weekend, but on Monday, I’m launching the campaign. It’s been a long journey, over three hundred days, to get to this point. From when I first started writing the script and updating the blog to working on the budget and then on actually crafting an Indiegogo page/video….it’s been more than a year since Eternal Camping first began. Monday all the work will lead into a campaign that I hope is a success.

Whether the campaign is successful or not, Eternal Camping will happen. It simply determines how many resources we’ll have to our disposal and the timeframe. If we get the funding now, we’ll have shot the movie by the end of the year. If we don’t, we might have to hold back as we plan how to shoot the movie. The good news is we do have some budget but it won’t be anywhere near $50 grand.

It’s not exactly a make it or die moment for the project but it is a key pivotal one. It’ll help determine production value. If you’ve been following Eternal Camping then I hope to see you as a supporter of the project: donate, spread the word, do everything you can to make sure we can craft the best movie at least in terms of production.

Here’s the schedule for next week:

Monday: Up until now, I’ve been working on Eternal Camping part-time. If we get funding, this will change but during the campaign, I’ll work full-time and on weekends. I’ll spend the day launching the campaign, creating three Facebook ads for it, and spreading the word. Expect a very late update this day.

Tuesday: Keep working at spreading the Indiegogo campaign.

Wednesday: Keep working at spreading the Indiegogo campaign.

Thursday: Keep working at spreading the Indiegogo campaign.

Friday: Keep working at spreading the Indiegogo campaign.

Saturday: Keep working at spreading the Indiegogo campaign. This will be the first time I release an update on Saturday.

Sunday: Keep working at spreading the Indiegogo campaign. This will be the first time I release an update on Sunday.