Day 391: Marketing + Strategy

And folks we’re at the end of this stage of the project: the final marketing push before the Indiegogo campaign is coming to a close. There are still a couple of tweets that will be sent out, over the weekend, but on Monday, I’m launching the campaign. It’s been a long journey, over three hundred days, to get to this point. From when I first started writing the script and updating the blog to working on the budget and then on actually crafting an Indiegogo page/video….it’s been more than a year since Eternal Camping first began. Monday all the work will lead into a campaign that I hope is a success.

Whether the campaign is successful or not, Eternal Camping will happen. It simply determines how many resources we’ll have to our disposal and the timeframe. If we get the funding now, we’ll have shot the movie by the end of the year. If we don’t, we might have to hold back as we plan how to shoot the movie. The good news is we do have some budget but it won’t be anywhere near $50 grand.

It’s not exactly a make it or die moment for the project but it is a key pivotal one. It’ll help determine production value. If you’ve been following Eternal Camping then I hope to see you as a supporter of the project: donate, spread the word, do everything you can to make sure we can craft the best movie at least in terms of production.

Here’s the schedule for next week:

Monday: Up until now, I’ve been working on Eternal Camping part-time. If we get funding, this will change but during the campaign, I’ll work full-time and on weekends. I’ll spend the day launching the campaign, creating three Facebook ads for it, and spreading the word. Expect a very late update this day.

Tuesday: Keep working at spreading the Indiegogo campaign.

Wednesday: Keep working at spreading the Indiegogo campaign.

Thursday: Keep working at spreading the Indiegogo campaign.

Friday: Keep working at spreading the Indiegogo campaign.

Saturday: Keep working at spreading the Indiegogo campaign. This will be the first time I release an update on Saturday.

Sunday: Keep working at spreading the Indiegogo campaign. This will be the first time I release an update on Sunday.