Today I continued to work on marketing, once again concentrating on marketing analysis. I’ve noticed that since I began marketing, even posts that I didn’t “boost” have been getting more organic views (or what Facebook calls reach). Before the marketing campaign, I was lucky if a blog post reached 10 people. Now I seem to be reaching a lot more. Yesterday’s Houston post for instance reached 74 people so far. With nearly 1,000 followers, that might not seem like a lot but it’s a huge increase. When I launch the Indieogog campaign, I’ll “boost” the link to followers of Eternal Camping to ensure all followers watching it.
I know what your thinking: why don’t I release more content today? The answer is simple: I don’t want to over-saturate. I only have one more character left and while I believe I have storyboards I haven’t shown yet or updated storyboards to show, I want from now on every post to be impact. Taking some days to just look at what’s working also helps me plan out the next ad to boost the page. In the end, there’s only so much one can do in order to promote the page with a limited budget.